Vicki Jaramillo, Senior Director Air Service Development & Marketing for Orlando International Airport is one of the leading airport marketing officials in the U.S., with 24 years of aviation marketing experience in Orlando and Miami, as well as 13 years of tourism and economic development experience in Florida. Ms. Jaramillo joined Greater Orlando Aviation Authority in January 1994. She is responsible for air service development, strategic planning for new routes, airline relationships, passenger marketing and advertising, aviation research, and website presence and social media. Ms. Jaramillo has successfully worked on bringing dozens of new nonstop routes to MCO including Frankfurt, Sao Paulo, Brasilia, Bogotá, Santo Domingo, Lima, Oslo, Dublin, Cancun, Panama, Mexico City, Seattle, San Diego among many others and most recently Dubai.During her 22 years with MCO, passenger traffic has risen from 22.4 million passengers to over 39 million annual passengers. Ms. Jaramillo previously worked as Chief of Aviation Marketing for Miami International Airport. She is the former International Business Manager for the Beacon Council of Miami, for which she assisted in attracting foreign investment and joint venture opportunities to Miami Dade County. In addition, she was an International Sales Representative for the Florida Division of Tourism and is a former Walt Disney World Ambassador, representing Disney worldwide at key domestic and international events. Ms. Jaramillo currently serves on the international committee of Visit Florida.She previously served as Chairperson of Airport Council International – U.S. International Air Service Program; is past president of the Central Florida Business Travel Association and the Miami American Marketing Association.The Hispanic Chamber of Greater Orlando recognized Ms. Jaramillo in 2013 as one of the top 25 Influential Hispanics in Central Florida.She led the MCO team that won the 2015 Routes Americas Excellence in Airport Marketing Award in the over 20 million-passenger category. She holds a Bachelor of Science degree in Marketing and Multinational Business from Florida State University.